The Done-for-You Newsletter Service for Lawyers.

We'll manage ideation, writing, design, list management, and deliverability for you — so you turn more leads into cases.

Potions is Your Newsletter Platform, Email Consultant, and Content Team in One.

All for a fraction of the cost of an agency and email marketing platform.

100,000+
NEWSLETTER EMAILS SENT EACH WEEK
42%+
AVG OPEN RATE
5%
AVG CTR

Grow Your Practice.

We deliver helpful, on-brand content every week that keeps your firm in front of past clients, referral sources, and leads.

When someone's ready to hire an attorney, you're the name they remember.

We'll show you who's reading and clicking so you know exactly who to follow up with.

Wallet Balance

Your Law Firm's Newsletter. Done for You, Every Week.

With Potions, your content, design, and delivery are all handled for you.

It's consistent, professional, and reflects your firm's voice — saving you 4+ hours every week if you did it yourself.

No software setup. No writers to manage. No weekly stress.

Professional Content That Sounds Like You

Our AI and team turn your newsletter into a true reflection of your voice and legal practice.

We create your content based on your input and review everything before it goes out.

You'll always have final approval, and we make sure your tone stays sharp, professional, and aligned with how you want to show up.

HOW IT WORKS

Step 1

📝 Drafting

We collaborate with you to build a newsletter template tailored to your voice and goals
Step 2

🧙‍♂️ Writing

Each week, we create original, high-quality content that feels like it came from your team.
Step 3

🗞️ Delivery

You get a polished draft for review. Approve it, and we send it. Done.

CHOOSE YOUR PLAN

Starter.

$100/mo

For small businesses and creators looking for a hands-off way to reach their audience.

✔

24-hour support response SLA.

✔

Custom banner and newsletter design.

✔

Content repurposing from public websites.

Growth.

$150/mo

For law firms and professionals scaling their audiences.

✔

Drip Campaigns or LinkedIn included.

✔

Enriched qualified leads each month.

✔

Bi-monthly growth strategy consultation.

Power.

Flexible pricing available

For entrepreneurs, businesses, and enterprises that want to make their newsletter a differentiating factor.

✔

Managed newsletter growth.

✔

Custom data ingestion.

✔

Custom integrations.

Everything You Need to Succeed with None of the Hassle

Get started now.

FAQ

How many leads can I expect?

Most our clients see 5 leads per week on a weekly newsletter.

What types of newsletters can you handle?

We can build any type of newsletter except for long-form original research (if you need this, let us know and we can connect you with a partner).

We will work with you to determine the best newsletter strategy for your business.

I want to port my old subscriber list to Potions. Can you do that?

If you have the list in a text file or CSV format, we will import it into our system for you.

How does potions produce authentic content if you're doing everything for me?

Great question!

First we pull in your website, blog, socials, brand assets, and other content you like in order to get a feeling for what your content should be like.

Then, if you'd like to produce original content, we'll also do a content interview with someone on your team and turn the transcript of that call into content for your newsletter.

Does Potions use AI?

We use AI and humans to build your newsletter efficiently; this is how we achieve our pricing.

Does Potions write original content?

We help you build original and authentic content for your newsletter via our content interview process. We will interview you or someone on your team and use the transcript of that call to generate content for your newsletter.

Or, if you'd like ghostwritten content, we can refer you to a partner who can help.

I don't have an email list already. Can you help?

Yes! We can help you leverage your existing CRM contacts or grow your list from scratch with paid growth.

We will also guide you on how you can organically grow your list.

I also need a service to grow my newsletter list: Can you help here?

We charge $2 per *engaged* subscriber we add to your list. These subscribers are in-demographic, with a minimum of $500 per month for this service.

Under our Power plan, we can also use platforms like Beehiiv to grow your list, however we can't guarantee engagement from these subscribers.

Does Potions use some other platform to build and send my newsletter? Do I need to pay for that other platform?

We will start on a platform of your choice. We have different recommendations depending on your business and audience.

We can also send the mail on your behalf using our own platform to minimize costs.

I'm nervous about the factual accuracy of AI-generated content. How do you protect against "hallucinations"?

We have a 3-stage quality assurance process that protects against "hallucinations" in the content (this is when AI makes up facts).

First we have a secondary model that checks for factual errors. Then, if a piece of content is flagged, a human expert examines it. Finally, we send the content to you for review.

How do you ensure the content is on-brand?

During our onboarding, our team will work with you to ensure our content is on-brand.

We also fine-tune our models to your pre-existing content to ensure that whatever we generate has the correct style for your brand.

If you don't already have content for us to train on, we'll use one of a few pre-made style guides.