May 8, 2025

What’s up, y'all! Marketers are still holding AI agents' hands.

In this edition:

🔮 GTM workflows of the future

⛏️ Where the real value is in the AI gold rush

🗞️ Stories to *not* doomscroll

Don't let all the Make automations you're seeing online fool you...

We're still the real "agents" right now. AI agents aren't taking over GTM teams just yet — they're mostly performing individual tasks, copiloted by a marketer.

According to ForgeX’s new AI+ABM report, here's what B2B marketers are currently using AI for:

But only ~20-30% are using it for more strategic stuff like campaign orchestration or deciding the next-best-action.

Homework you probably shouldn't skip: Only 19% of teams have an actual AI roadmap and 38% plan to create one.

"Sell pickaxes during a gold rush."

We're living in the AI gold rush, but most will "go broke" chasing tools and hype.

These are my 3 fav takeaways from Jesse Cunningham's guide to surviving the AI gold rush:

Think about it: Yes... AI is commoditizing knowledge, but it doesn't replace trust, relationships, and experience-based insights. So why should people listen to you? 

New content can take 6-9 months to rank.

Revamping old content can take just a few days or weeks.

It's the fastest way to get an ROI from SEO.

We revamped 9 of our client's top blog posts and quickly increased:

This is why our 19-step blog revamp SOP is so successful (which you can grab here):

1) We prioritize revamping blog posts that either 1) were proven to convert in the past or 2) are directly related to the product we want to promote.

2) We thoroughly reanalyze the SERP we want to rank on and list every reason the competitors' content is better. Then, we execute on making the content truly better (from a UX and value standpoint).

3) We make sure our client's product is plugged (with visuals) wherever it's relevant in the content.

Pro tip: Eventually, you'll cover most of the topics you need to generate a bunch of customers from search. This is when you should prioritize revamping old content over publishing new content.

♻️ Re-evaluate old content every 6-9 months.

Read my in-depth blog revamp case study here.

"Can you create a piece of content about..."

Google rewrote 76% of meta titles last quarter. Google is prioritizing clear titles that align with search intent.

Google targets fake EEAT content. Updated guidelines double down on punishing fake expertise on topics.

Google expands ChatGPT-like search mode. Conversational search is rolling out to more users after "incredibly positive feedback."

LinkedIn Premium Company Pages allow you to invite followers of similar pages. LinkedIn claims Premium Company Pages get followers 6.7x faster and 7.5x more engagement.

LinkedIn launches in-stream video ads, a move toward creator monetization. Partner with top creators to run ads within their videos.

LinkedIn tests new video tabs. View carousels of videos categorized by trends.

Study proves long-tail keywords have higher conversion rates:

65+ experts give holiday email marketing tips. Inform B2B buyers early to leave room for the decision-making process (and many more tips).

I run Stat Digital, a fractional content marketing team for B2B SaaS companies.

We can help you:

👉 Want to uncover your top 7 opportunities to generate new customers from your content? Schedule a free strategy session here.

Thanks for reading! See ya next week.

~ Jacob Statler

Contact me at jacob@jacobstatler.com or by replying to this email.

1148 Rosemont Dr.

Knoxville, MD 21758

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